Best Ways to Increase your Reach when Live Streaming

There are plenty of ways to do live streaming the right and most perfect way, but not always does the content or the quality ensure a better reach. A Plethora of techniques to improve the reach of the live stream have been discussed in the past individually. For an easier understanding, we have surmised all of them into one article for you. Check it out.

Pre-Marketing

One of the most basic methods used to increase the reach and the number of loyal fans to your live streams is Marketing. Whether you invest time or money, letting a large number of people know about the live stream is one of the most important aspects of increasing your reach. The social media platform is the best place to do marketing. Due to the increased presence of people in social media, every small news is making its way to many people. So, a month before you start your broadcast, create a page for the broadcast and gather and let the news float. You can ask everyone to share the information for better exposure. Promote it on Facebook and Instagram through campaigns if you have a little money to spare.

Quality

The next biggest step, Quality of the live stream. You can make sure that people reach your live streams in large numbers through various means but if the quality of the broadcast is low, the audience will never come back. Making sure to use the right equipment for the live stream, taking good care of the lighting, and broadcasting with limited interference and disturbances are some of the things to be handled. Perfect planning and minute to minute execution will keep the audience engaged and makes them return to your next broadcasts.

Consistency

Keep the frequency of your live streams consistent. Don’t wait for too long that your audience forgets about the previous streams and visit the consequent stream without any clue. The memory of your stream must always be fresh in the audience’s mind so that they know what to expect.

VOD

Make the recorded videos of the live stream available in your pages/ website for the audience to watch when they need to. This is also great for network building since the snippets if they are attractive, funny, and share-worthy will be shared by the users to their friends and family which in-turn increases the audiences’ number in the next live stream.

Length of live stream

Make your live streams Lengthy. The world is going after shorter videos and it is quite counterintuitive to suggest that Live streams need to be lengthy. But, it is a good option if you have the right content that can engage the audience for a longer time. Stand up comedies, for example, have a fantastic history of keeping the audience glued to the screen. Once the audience has an idea of what they are in for, it is quite easy to keep them engaged but for them to get that idea, it will take some warming up which requires time. A 30-60 minute live stream is considered optimum and if your stream is in this threshold, you are good to go.

Source: http://blog.freedocast.com/best-ways-increase-reach-live-streaming/

Business Collaborations: Another Unexplored Sector of Live Streaming

Live Streaming has benefitted some of the most unconventional sectors of the free market. The usage of live streaming in Travel industries, Live Video Blogging, Live News Streaming, Book Reviewing, Music Industry, Magic Shows, Business, Religious sectors, and plenty of other divisions have already been explored.

Getting deeper into the Business sectors, we have explained the concepts like Live Contests and Giveaways. Another such concept is Business Collaborations which is aimed at aiding the Businesses. Just as businesses can boost sales using live streaming to organize Contests and Giveaways, business collaborations offer a better prologue to hype the audience’s interest.

Collaborations between businesses are usually made to boost sales and reputation. One business that is customarily less / equally reputed than the other initiates a collaboration to improve itself through a better- known brand. The other business either endorses the former one either for a fee or sells the products along with their products boosting the sales of both.

This strategy mutually benefits both businesses. These kinds of collaborations allow the businesses to promote their product through live streaming and by offering the collaborated product as a combo, an immediate boost in sales might be observed. A better plan of action would be to combine products that benefit the audience best. As sales go, discounts go way further in sales improvement than any other.

Another idea that can work is to make these offers limited to the time of the live stream. This piques the audience’ interest along with bringing forth the “Fear of Missing Out (FOMO)”. A common problem with this game plan is that the websites must be able to handle a significant rise in the traffic. Many e-commerce businesses often underestimate the damage that is caused by a sudden rise in traffic. Not only do websites become irresponsive but this generates negativity in the customers that are difficult to transpire. Given, these complications are taken care of, this might become one of the most successful propositions to boost product sales.

The preceding publicity works can be managed through social media platforms and other marketing techniques. Several techniques to extend the reach of live streams have been discussed in the past. Following these techniques can not only improve the number of potential future customers, but the scale of savings can also make them loyal to your business. Read our article How to Advertise your Pre-planned Live Streaming Event on Social Media (link) to become knowledgeable about the basic free advertising techniques.

Source: http://blog.freedocast.com/business-collaborations-another-unexplored-sector-live-streaming/ 

How to Profitably Live Stream when you are Camera Shy

Professional live streaming requires good equipment and plenty of preparation beforehand. But all the preparation would only be advantageous when the presentation is done right. For a live stream to be a success, the content in hand must be presented by the person with the right amount of zeal and emotion that resonates with the audience. For this, the presenter must exude confidence and grace which is not a default for most people.

Plenty of people have good ideas to present to the world but are camera shy. Be it their inferiority about their appearance, accent, or their manner of speaking, speaking in front of a camera is no less a feat than speaking in front of a crowd. One must possess dangerously high levels of confidence to overcome this and speak properly and get their message across. Due to this reason, people often shy away from presenting their ideas or try to find ways that help them make it work which usually takes longer than intended thereby making them lose interest or someone else presenting it before they could. If you are among the people mentioned above, here are a few tips on how to profitably live stream when you are camera shy.

Get a presenter

Hire someone if you can afford it. Ask your friends to do it when you cannot afford to hire. A lot of content on the internet goes unnoticed because of bad presentations. Presenters who can present the content beautifully although cannot understand it might be able to bring the exuberance necessary to keep the audience engaged. If you can get a presenter that can both understand and put it out there gracefully, then you are in luck.

Practice

Practice vigorously until you perfect your presentation to the second. There is nothing that can help you overcome the fear of failure than practice. Live streams are terrifying in their basic sense- There are no retakes, editing is not allowed, and anything you do stays on the internet forever. The important element to know about this is that mistakes are unavoidable and the only thing a streamer can do is to minimize the number of mistakes and improvise as you go along.

Use slide deck cards

Slide deck cards are a great idea if you are not an orator. Slide deck cards give you material when you forget something and let you move on. PowerPoint Presentations come under this category too. But it is pertinent that you do not spend too much time looking at the computer screen rather than a camera.

Look your best

It is known for a fact that good dressing can invoke confidence. Though it may not be applicable to everyone, most of us feel confident when we are dressed in our best. So, instead of streaming live in your pajamas, try to dress well and show up in front of the camera with sufficient lighting. But make sure it suits what you are presenting though.

Alongside these, keeping backup equipment ready and devising alternatives for obvious mistakes can help you live stream confidently.

Source: http://blog.freedocast.com/live-streaming-tips-when-you-are-camera-shy/

Here’s How Non-Profit Organizations can Benefit from Live Streaming

Empathy, argued by many psychologists and evolutionists as a trait reserved for only humans, is what makes the world a better place. The evolution of humanity as a social animal and the most basic foundations of our system relies on this human trait that lets others rise along with the others. It is due to this belief that we pay taxes, set up charities, and help poor people living across the world.

Never before is the world in need of charity than now. Charities need money and not all charities come with the transparency necessary to compel people to donate more. Plenty of people worldwide carry it in their heart that once in a while, donating to a good charity that helps people might make some good. But the dilemma that arises about the destination of their donation always makes them take a step back.

Whenever the discussion of charity arises, with an equatorial intensity arises the discussion of defraudment. More than half the populace that can afford to donate significant amounts is backing out of the deal just because of the increased probability of fraud. And we have heard countless news about funds being sidetracked for personal benefits in almost every region of the world.

Pragmatically, it is an impossible task for a benefactor, small or huge, to check every account book of a charity to see the flow of funds. Plus, the act is frowned upon in a civilized society. Though most of the charities invite the donors to the charitable events, not every benefactor is at leisure to participate in the event. The attending becomes out of the question if the event is in another country.

Now, what does it have to do with live streaming – Hear us out.

Charities, NGOs and other Non-Profit organizations can improve their transparency and involve the supporters in their events, Fund Raisers, etc., by streaming the events live. With this deed, both the contributors receive the satisfaction of watching someone receive help and the improved transparency can encourage more people to donate. Even the fundraisers which are organized in an entertaining manner can be made available through live streaming which could encourage more people to donate.

As it is a common knowledge, Live streaming is cost effective and is easily available both to the streamers and the contributors. Since it is online and can be logged on from practically anywhere through any internet enabled device, every interested individual will be able to watch the event live, listen to the stories if any, and donate. Due to its availability online, the video live stream can reach millions across the globe which can ultimately lead to more donations leading to the increase in the families that receive the help.

Find out more about live streaming and its benefits in our blog articles. You can avail the Freedocast free trial by simply signing up. Click on the link below to sign up.

Source: http://blog.freedocast.com/live-streaming-benefits-for-non-profit-organizations/

Now Make Unboxing Videos in Live with Freedocast Live Streaming Device

Unboxing videos have their benefits and they are trending all the time in major video streaming websites.

Every day there is a new product out in the world and not everyone buys it. A person wouldn’t know of a product unless it is advertised immensely. Even with a massive level of promotion, there would be people who will be busy with their lives and be completely unaware of the existence of its launch. And there exist people who want to buy the product but are unsure about the usage of it. These people rely on the unboxing videos to gain knowledge of its working. Unboxing videos are also popular since there is a large portion of the population that enjoys unwrapping new things.

Unboxing videos of any product can be found on YouTube and other video platforms. The videos are laced with product descriptions, special features and some go far enough to show its working. The genre of videos is not restricted to one kind of product but has unlimited options to work with. The most-watched unboxing videos involve videos about Unboxing Smartphones, Laptops, Headphones, and other electronic Gadgets like Cameras, USBs Drives, Health devices, etc. Household devices like Televisions, Refrigerators, Washing Machines and a lot more are also available on the internet.

But doing these in live is the one feat that was meagerly tried by the existing unboxing video giants. Making of an Unboxing video requires a massive amount of hard work along with the complete knowledge of the product along with its operation. By making an unboxing video, the streamer aims to educate the audience about the product through which the audience can make a decision about buying the product or learn about its operation. So, it is a must that the live streamer possesses the required knowledge and also, have commanding delivery skills that make the user stick to the video throughout its length.

Since the delivery is live, the room to make mistakes become narrow since the audience will be watching all the time. The elements that are to be taken care of, like lighting, audio, seating angle, product placement, etc., must be planned well in advance for the viewers to be engaged.

Live streaming of Unboxing videos is a territory that is still novel and hasn’t been explored yet. With the live streaming sector in a rage, this might as well become one of the top business notions. Want to try it out? Avail the Freedocast Free Trial and start live streaming unboxing videos now.

Reference Source: http://blog.freedocast.com/make-unboxing-videos-live-with-freedocast-live-streaming-device/

TV Stations Shift into Live Streaming is Easier with Freedocast Cloud Playout Solutions

The rise of Netflix serves as an exemplification in the discussion about the shift in viewership from television to live streaming. It is not just the young audience that is aiding the shift but the generation before it as well. The New Age Audience is more inclined towards watching movies without breaks, binge watch serials, and video on demands rather than watching a set itinerary.

Owing to this, the television networks are shifting their services online through OTT networks like YuppTV through which they are enabling users to watch their favorite programs anytime they wish. As time passed by the biggest of networks came up with their own live streaming platforms like hotstar, Sonyliv, etc., where they offered all the shows in live in real time with segregation of the previous episodes to catch up any time the audience considers.

Following Netflix, the networks are coming up with their own content in addition to the content by various production houses that are added periodically. This own content generated by the live streaming networks are made available to the audience for binge-watching leaving no room for any kind of pauses in the interim.

While this scenario is ideal for the herculean networks like Star, Sony, etc., there are many small networks that will be unable to keep up with the gargantuan expenditure that is required for the maintenance of a live streaming platform. Assisting these kinds of networks in their conversion into live streaming, Freedocast introduced a Cloud Playout Solutions that allow small networks to offer their content on a video platform without the stress of maintenance.

Elements that are required for an OTT platform like CDNs, Security, Bandwidth requirements, etc., are all included in the cloud playout solutions. The platform is a readymade OTT service that lets the content providers upload their content directly with the addition of a logo, and extra features like Password Protection, Graphics Integration, Playlist Creation, etc.

Live streaming platforms like Freedocast also enabled the content providers to live stream content with Adaptive Bitrate Streaming Technology increasing their reach exponentially to all devices, along with the option to integrate Ads and Scrolling Text to the content. Limiting the expenditure and guiding them in an uncharted territory, Cloud playout solutions by Freedocast is a simple yet profound solution for all the newcomers in the OTT content provision sector.

Source: http://blog.freedocast.com/tv-content-live-streaming-with-cloud-playout-solutions/