Best Ways to Increase your Reach when Live Streaming

There are plenty of ways to do live streaming the right and most perfect way, but not always does the content or the quality ensure a better reach. A Plethora of techniques to improve the reach of the live stream have been discussed in the past individually. For an easier understanding, we have surmised all of them into one article for you. Check it out.

Pre-Marketing

One of the most basic methods used to increase the reach and the number of loyal fans to your live streams is Marketing. Whether you invest time or money, letting a large number of people know about the live stream is one of the most important aspects of increasing your reach. The social media platform is the best place to do marketing. Due to the increased presence of people in social media, every small news is making its way to many people. So, a month before you start your broadcast, create a page for the broadcast and gather and let the news float. You can ask everyone to share the information for better exposure. Promote it on Facebook and Instagram through campaigns if you have a little money to spare.

Quality

The next biggest step, Quality of the live stream. You can make sure that people reach your live streams in large numbers through various means but if the quality of the broadcast is low, the audience will never come back. Making sure to use the right equipment for the live stream, taking good care of the lighting, and broadcasting with limited interference and disturbances are some of the things to be handled. Perfect planning and minute to minute execution will keep the audience engaged and makes them return to your next broadcasts.

Consistency

Keep the frequency of your live streams consistent. Don’t wait for too long that your audience forgets about the previous streams and visit the consequent stream without any clue. The memory of your stream must always be fresh in the audience’s mind so that they know what to expect.

VOD

Make the recorded videos of the live stream available in your pages/ website for the audience to watch when they need to. This is also great for network building since the snippets if they are attractive, funny, and share-worthy will be shared by the users to their friends and family which in-turn increases the audiences’ number in the next live stream.

Length of live stream

Make your live streams Lengthy. The world is going after shorter videos and it is quite counterintuitive to suggest that Live streams need to be lengthy. But, it is a good option if you have the right content that can engage the audience for a longer time. Stand up comedies, for example, have a fantastic history of keeping the audience glued to the screen. Once the audience has an idea of what they are in for, it is quite easy to keep them engaged but for them to get that idea, it will take some warming up which requires time. A 30-60 minute live stream is considered optimum and if your stream is in this threshold, you are good to go.

Source: http://blog.freedocast.com/best-ways-increase-reach-live-streaming/

How Freedocast Cloud Playout Solutions can be a Game Changer for Content Creators

Live streaming provided a great opportunity for the content providers to reach the entire world audience with just a laptop. With plenty of streaming sites that offer space, CDNs, streaming solutions, and other options to create and deliver the content online, content creators have had plenty of business opportunities opened up with this line of technology.

Taking that ease into its next level, Freedocast is offering its cloud playout platform to assist the content creators to deliver the content nonstop. Planning a live stream takes up plenty of time and energy with unguaranteed results. The recorded video though can be used later is not a solution if there isn’t a right platform to play it in. Social media pages are only as useful as the freshness of the content because social media always displays fresh content on the top.

With the world’s shift into streaming, there is already in the decline off tv viewership all around the world. Most of the recent movies, Television series, or other popular video content are gaining better viewership from streaming than from broadcast. This shift is going to explode soon crushing the broadcast industry with it. All the major content creators are creating their own streaming services to stream their content along with broadcasting online.

This shift though time and energy-consuming is a bit easier for the bigger organizations because of their resources. But for the independent creators, hiring developers, developing platforms, CDNs, and other relevant tasks require too much which seems practically impossible without raising funding. Easing this shift Freedocast has already developed a live streaming device that allowed creators to stream content in HD from anywhere in the world.

Stepping ahead of the constraints, it has now created a platform that enables the creators to stream unlimited content (recorded or live) 24×7. With Freedocast’s cloud playout solutions, creators can directly upload their content on to the Freedocast platform and run their own 24×7 channel online. The platform allows media management playout and live switch to switch between live and recorded content whenever it is necessary. Content Creators can run a full-fledged online channel with minimal work and maximum results.

Freedocast Cloud Playout solutions also offers the creators features to create playlists of their content, add graphics, Logos, Animations, with full control over the content from anywhere in the world. With these revolutionary options and incredibly easy to operate pedestal, content creators can concentrate on the creation of the content rather than the distribution of it. The social media presence and websites offer additional support to advertise the content which is all an independent creator can ask.

Source: http://blog.freedocast.com/cloud-playout-solutions-game-changer-content-creators/

Business Collaborations: Another Unexplored Sector of Live Streaming

Live Streaming has benefitted some of the most unconventional sectors of the free market. The usage of live streaming in Travel industries, Live Video Blogging, Live News Streaming, Book Reviewing, Music Industry, Magic Shows, Business, Religious sectors, and plenty of other divisions have already been explored.

Getting deeper into the Business sectors, we have explained the concepts like Live Contests and Giveaways. Another such concept is Business Collaborations which is aimed at aiding the Businesses. Just as businesses can boost sales using live streaming to organize Contests and Giveaways, business collaborations offer a better prologue to hype the audience’s interest.

Collaborations between businesses are usually made to boost sales and reputation. One business that is customarily less / equally reputed than the other initiates a collaboration to improve itself through a better- known brand. The other business either endorses the former one either for a fee or sells the products along with their products boosting the sales of both.

This strategy mutually benefits both businesses. These kinds of collaborations allow the businesses to promote their product through live streaming and by offering the collaborated product as a combo, an immediate boost in sales might be observed. A better plan of action would be to combine products that benefit the audience best. As sales go, discounts go way further in sales improvement than any other.

Another idea that can work is to make these offers limited to the time of the live stream. This piques the audience’ interest along with bringing forth the “Fear of Missing Out (FOMO)”. A common problem with this game plan is that the websites must be able to handle a significant rise in the traffic. Many e-commerce businesses often underestimate the damage that is caused by a sudden rise in traffic. Not only do websites become irresponsive but this generates negativity in the customers that are difficult to transpire. Given, these complications are taken care of, this might become one of the most successful propositions to boost product sales.

The preceding publicity works can be managed through social media platforms and other marketing techniques. Several techniques to extend the reach of live streams have been discussed in the past. Following these techniques can not only improve the number of potential future customers, but the scale of savings can also make them loyal to your business. Read our article How to Advertise your Pre-planned Live Streaming Event on Social Media (link) to become knowledgeable about the basic free advertising techniques.

Source: http://blog.freedocast.com/business-collaborations-another-unexplored-sector-live-streaming/ 

Live Contests and Giveaways can Boost your Product Sales

Live streaming has brought a revolutionary change in the technological pace. It had brought the entire media and marketing to the hands of a commoner cutting off the link between the established popular channels and Marketers. The grounds have now shifted to social media platforms where people spend most of their time. and this is where live streaming is making its mark giving people the info it needs in the space that they feel most comfortable in.

While the question of offering the best content to the users has been answered several times before, a better way to engage customers, drive traffic or sell your product is to organize Live contests and Giveaways that make the users want to take part. Anyone who has been familiar with the most basic of marketing strategies is knowledgeable of the fact that free stuff will sell.

Any product big or small, if launched graciously on a splendid platform in all its grandeur is bound to make noise until a significant number of bad reviews kill it. But, if the product is even slightly close to being good, it will make its mark in the market and will withstand competition for a long time. What about the products that cannot be launched majestically?

There are plenty of products in the market no one knew a thing about when they were launched but made billions after they’ve been launched because of their usefulness. Fortunately, those circumstances are no longer viable, and any product can now be launched and can be exposed to a small audience in the online world. But launching alone won’t sell products. People must use your product and give their feedback of it so that other people can be inspired by it and buy. Like no other time in history, user reviews have been carrying more weight to a product’s marketability than the company’s brand name or its history.

Product Giveaways are the best way to gain these when the product is known to a limited number of audiences. Setting up a Live Stream Video, explaining the product and giving away the samples to the users who comment first or are more engaged in the video is the best way to do this. Their feedback will add value to the product that might grant a spectacular boost to your product/ brand.

After the brand has been established and the product is quite popular, a contest might help a boost in sales. Orchestrating a live stream where you conduct a contest urging users to either buy your product so that they can win something or win the product by answering something, will be a great marketing move. This can be organized in the infancy of the product launch too but since the audience number will be minimal, gaining a significant boost will be tough. The Contest can be held in the site or elsewhere offline and the announcement can be done in live too.

While the contest or giveaway live stream might help you to gain a boost in sales, it is pertinent that the live stream gathers more users for it to be a success. Advertising adequately to gather more audience is as important as the contest or giveaway itself. Check out our article on Advertising to make your live stream even more successful.

Source: http://blog.freedocast.com/live-contests-and-giveaways-boost-sales/

Live Contests and Giveaways can Boost your Product Sales

Live streaming has brought a revolutionary change in the technological pace. It had brought the entire media and marketing to the hands of a commoner cutting off the link between the established popular channels and Marketers. The grounds have now shifted to social media platforms where people spend most of their time. and this is where live streaming is making its mark giving people the info it needs in the space that they feel most comfortable in.

While the question of offering the best content to the users has been answered several times before, a better way to engage customers, drive traffic or sell your product is to organize Live contests and Giveaways that make the users want to take part. Anyone who has been familiar with the most basic of marketing strategies is knowledgeable of the fact that free stuff will sell.

Any product big or small, if launched graciously on a splendid platform in all its grandeur is bound to make noise until a significant number of bad reviews kill it. But, if the product is even slightly close to being good, it will make its mark in the market and will withstand competition for a long time. What about the products that cannot be launched majestically?

There are plenty of products in the market no one knew a thing about when they were launched but made billions after they’ve been launched because of their usefulness. Fortunately, those circumstances are no longer viable, and any product can now be launched and can be exposed to a small audience in the online world. But launching alone won’t sell products. People must use your product and give their feedback of it so that other people can be inspired by it and buy. Like no other time in history, user reviews have been carrying more weight to a product’s marketability than the company’s brand name or its history.

Product Giveaways are the best way to gain these when the product is known to a limited number of audiences. Setting up a Live Stream Video, explaining the product and giving away the samples to the users who comment first or are more engaged in the video is the best way to do this. Their feedback will add value to the product that might grant a spectacular boost to your product/ brand.

After the brand has been established and the product is quite popular, a contest might help a boost in sales. Orchestrating a live stream where you conduct a contest urging users to either buy your product so that they can win something or win the product by answering something, will be a great marketing move. This can be organized in the infancy of the product launch too but since the audience number will be minimal, gaining a significant boost will be tough. The Contest can be held in the site or elsewhere offline and the announcement can be done in live too.

While the contest or giveaway live stream might help you to gain a boost in sales, it is pertinent that the live stream gathers more users for it to be a success. Advertising adequately to gather more audience is as important as the contest or giveaway itself. Check out our article on Advertising to make your live stream even more successful.

Source: http://blog.freedocast.com/live-contests-and-giveaways-boost-sales/

Now Make Unboxing Videos in Live with Freedocast Live Streaming Device

Unboxing videos have their benefits and they are trending all the time in major video streaming websites.

Every day there is a new product out in the world and not everyone buys it. A person wouldn’t know of a product unless it is advertised immensely. Even with a massive level of promotion, there would be people who will be busy with their lives and be completely unaware of the existence of its launch. And there exist people who want to buy the product but are unsure about the usage of it. These people rely on the unboxing videos to gain knowledge of its working. Unboxing videos are also popular since there is a large portion of the population that enjoys unwrapping new things.

Unboxing videos of any product can be found on YouTube and other video platforms. The videos are laced with product descriptions, special features and some go far enough to show its working. The genre of videos is not restricted to one kind of product but has unlimited options to work with. The most-watched unboxing videos involve videos about Unboxing Smartphones, Laptops, Headphones, and other electronic Gadgets like Cameras, USBs Drives, Health devices, etc. Household devices like Televisions, Refrigerators, Washing Machines and a lot more are also available on the internet.

But doing these in live is the one feat that was meagerly tried by the existing unboxing video giants. Making of an Unboxing video requires a massive amount of hard work along with the complete knowledge of the product along with its operation. By making an unboxing video, the streamer aims to educate the audience about the product through which the audience can make a decision about buying the product or learn about its operation. So, it is a must that the live streamer possesses the required knowledge and also, have commanding delivery skills that make the user stick to the video throughout its length.

Since the delivery is live, the room to make mistakes become narrow since the audience will be watching all the time. The elements that are to be taken care of, like lighting, audio, seating angle, product placement, etc., must be planned well in advance for the viewers to be engaged.

Live streaming of Unboxing videos is a territory that is still novel and hasn’t been explored yet. With the live streaming sector in a rage, this might as well become one of the top business notions. Want to try it out? Avail the Freedocast Free Trial and start live streaming unboxing videos now.

Reference Source: http://blog.freedocast.com/make-unboxing-videos-live-with-freedocast-live-streaming-device/